Email Marketing
Done right, email marketing is an incredibly cost-effective way to market your products or services.
The Direct Marketing Association predicted that email marketing would return $48.29 for every dollar spent in 2007 — that’s double the average return of other forms of online marketing, and more than 6 times the return you could reasonably expect to get from a print catalogue.
Here are some of the main reasons why you should consider investing in email marketing:
- It’s cost-effective. Whilst the initial cost of designing (and testing) an email template are comparable to those for designing a piece of traditional direct marketing, the production and delivery costs are virtually nil. No printing, no postage, nothing.
- It’s measurable. With email marketing, the old adage of “50% of my marketing works, I just don’t know which half” can finally be laid to rest. See who clicked on what, when, and tailor your future campaigns accordingly.
- It’s targeted. Forget the one size fits all approach of traditional marketing. Organise your email subscribers based on their demographic information, past behaviour, or any other criteria, and tailor your marketing message accordingly.
- It’s immediate. No more waiting months for your advert to appear in a magazine, and months more to measure its effectiveness. Most emails get opened within 48 hours of receipt, meaning that you can immediately see what is working, and for whom. Spread the word about your last-minute sale, brag about your industry award, or keep customers informed about your new products and services, all at the drop of a hat.
What makes us different?
There’s no shortage of companies providing email marketing services, so what makes us different?
We’re zero risk
Just as with our Full Website Design and Build service, we go to great lengths to ensure that our email marketing services are a zero-risk proposition.
- A fixed cost, agreed in advance, for our Email Template Design and Testing services.
- A fixed cost, agreed in advance, for our Email Review and Updates service.
- A standard, per-recipient fee for our Email Delivery service; only pay for what you send.
- No ongoing monthly fees.
- No long-term contracts.
- No “technology tie-in”.
We’re accountable
We give you free and complete access to every report associated with your email campaigns. See who opened your emails, what they clicked, who unsubscribed, the works.
Our online reports instantly show you which of your email recipients did what, and when.
In short, if we’re not doing our job, you’ll know it.
Email marketing services
We provide the following Email Marketing services.
Email template design and build
Your email template needs to look good, support your brand, and deliver your message quickly and effectively.
It also needs to work in umpteen different email clients (such as Microsoft Outlook, or Google Mail), with or without images, not look like SPAM to the world-weary eye of your recipients, and comply with all the relevant email marketing legislation in your country.
It’s a tall order, but we’re equal to it.
Our email templates are tested in a wide range of email clients.
Your email template will be designed from scratch to meet the specific requirements of your business, and your marketing message. We’ll test it thoroughly in all the popular email clients (and some of the unpopular ones, just to be on the safe side), and check to ensure that it complies with the email marketing laws in your country.
Email delivery
Delivering your email campaign isn’t just a case of clicking “send”, and waiting for the enquiries to start rolling in. There are SPAM filters to worry about, soft-bounces, hard-bounces, unsubscribe requests, and the list goes on…
If this all sounds a bit much like hard work, worry not. We take care of all the technicalities, so you don’t have to.
Our email delivery network actively works with the major email providers — people like Google, Yahoo!, and Microsoft — to ensure that your emails don’t find themselves languishing in your recipients’ Junk Mail folders.
We also automatically handle obsolete email addresses and unsubscribe requests (and plenty more besides), and provide you with clear, simple reports, showing you exactly what’s going on behind the scenes (if you’re interested).
Best of all, you only pay for what you need. We charge a £15.00 setup fee for each campaign you run, plus 2p per recipient. For example:
- Distributing your email to 250 people costs just £20.00 (£15.00 + (250 x 2p)).
- Distributing your email to 5000 people costs just £115.00 (£15.00 + (5000 x 2p)).
That’s it. No monthly costs, no minimum fee, just what you need, when you need it. Now you really can click “send”, sit back, and relax.
Email campaign reviews and updates
Effective email marketing typically results from regularly reviewing past results, and using the information gathered to improve future campaigns.
Clearly see which content attracted the most interest from your visitors.
As part of our Review and Update service, we’ll determine which elements of your previous campaigns have worked best, identify problem areas, and suggest ways to further improve your return on investment. And, of course, we’ll provide you with free and complete access to all the metrics and reports, so you can see for yourself how things are going.
This is typically an ongoing service, conducted periodically based on the frequency of your campaigns. We’ll agree a schedule for your Reviews and Updates, and agree a fixed price in advance, so you know exactly what you’re getting, and when.
Get in touch for a no-obligation chat about your email marketing requirements.
Our services
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