Hemming Automotive
Hemming Automotive was formed in September 2006, with a unique vision of how an automotive dealership could operate – welcoming staff, tasteful decor, a relaxed atmosphere, and excellent coffee.
The Hemming Automotive home page.
Hemming has quickly established itself as a valued member of the local community, actively supporting local charities, and winning the “Chichester Motor Dealer of the Year Award” after just 18 months in business.
Right from the start, Hemming Automotive’s founder – Richard Hemming – had a clear understanding of how the internet could be used to promote and strengthen his bricks-and-mortar business. We were hired by Hemming’s marketing agency, Denfield Advertising & Marketing, to help bring Richard’s ideas to life.
We took care of the initial planning, design, and template-building stages of the project. We also prepared a comprehensive tender request document for distribution to several companies pitching for the implementation of the specialised Content Management System, and assisted with vetting the candidates.
The site’s design reflects Richard Hemming’s approach to doing business. The overall feeling is more “boutique hotel” than “car dealership”, with a classic palette, subtle background patterns and small typographic flourishes. These work together to set the web site – and the business – apart from more “typical” automotive dealerships.
What we did:
- Information Architecture
- Interface design
- XHTML & CSS page templates
- JavaScript enhancements
- Comprehensive site style guide
- User Acceptance Testing
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