Hendy Group
The Hendy Group is a remarkable business. Established in 1859, it became the UK’s first Ford dealership way back in 1910. Today, Hendy is the pre-eminent car dealership across the south coast, supplying new and used cars, servicing, rentals, commercial vehicles, and more.
The Hendy Group home page.
Hendy’s incumbent advertising agency, Denfield Advertising & Marketing, hired us to take care of the initial planning, design, and template-building stages of the project. We also prepared a comprehensive tender request document for distribution to several companies pitching for the implementation of the specialised Content Management System, and assisted with vetting the candidates.
Prior to our involvement, Hendy Group had 15 separate “microsites”, each containing information about one aspect of their business. Each site was managed separately, and incurred separate hosting charges.
On top of the huge financial burden of this arrangement, the inconvenience of managing and updating 15 autonomous websites meant that information was frequently out of date, and Hendy felt unable to advertise the time sensitive special offers that attract new customers.
The site architecture we created for the new Hendy website clearly organises all of this information in one place.
Since the relaunch monthly hosting charges have been reduced by thousands of pounds, and administrative overhead is a fraction of what it once was. The ability to easily include time-sensitive promotions on the site has also resulted in a significant increase in enquiries.
What we did:
- Information Architecture
- Interface design
- XHTML & CSS page templates
- JavaScript enhancements
- Comprehensive site style guide
- User Acceptance Testing
- Flash / ActionScript templates
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